Payout timing is inconsistent
AdX and AdSense demand work, but two invoices arrived late without notice and the revenue report did not match the payment until I asked twice. The 60-70% share only helps if it arrives on time.
R2B2 review
Rank #49 of 56 by publisher votes · Managed Inventory · r2b2.io
37%
Publisher vote score
37%
1,193 up / 904 down · 2.3/5 from 273 reviews · how this score is calculated
European yield partner.
Published terms
Figures below are published by the partner, not independently audited. Source: R2B2 publisher page · last verified 2026-09-01.
- MCM model
- Manage Inventory
- AdX onboarding time
- 2-4 weeks
- Traffic requirement
- 50,000+ pageviews/mo
- Revenue share
- 60-70%
- Payment terms
- NET-60
- Payment methods
- Bank transfer, Payoneer, Wise, Crypto (USDT)
- Support
- Email ticketing only
- Countries supported
- Global, excluding sanctioned markets
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Published by R2B2 publisher page, checked 2026-09-01
Pros
- Fully managed setup: the partner handles ad ops, wrappers and demand for you
- Works with long-tail inventory that larger partners often decline
- Clear, published eligibility criteria before you apply
Cons
- Manage Inventory means the partner, not you, owns the Google Ad Manager network and reporting
- Slower onboarding and thinner support reported in publisher reviews
- Requires roughly 50,000 monthly pageviews, which excludes smaller sites
Publisher vote
1,193 members would recommend R2B2 for AdX and MCM onboarding, 904 would not. One vote per account.
Compare R2B2
Publisher reviews
★★★★★ 2.3 average · 273 reviews · 156 from verified publishers
Reviews are written by site members. One review per account per partner. A “Verified publisher” badge means the reviewer confirmed an active MCM link with this partner in their own Google Ad Manager. How reviews and votes are handled.
Sign in to review R2B2 and vote on MCM partners.
Works, but approval took a while
AdX approval with R2B2 took around 2-4 weeks for a 180k pageview news site, longer than promised. Once the MCM request was accepted everything ran fine, but the waiting and the 50,000+ pageviews/mo requirement will block smaller publishers.
Average split, average service
Nothing broken, nothing exciting. Reporting refreshes once a day, tickets take two to three days and the 60-70% split is middle of the pack. Fine as a Google Ad Manager route if you are not in a hurry.
Gave up waiting for the MCM invite
Filled the form, sent the Ad Manager network code, then silence. After a month I cancelled and got approved with another MCM partner in days. Maybe fine for large networks, not for me.
Too slow for AdX approval
Signed up with a 180k pageview news site and waited weeks for the MCM invite. R2B2 eventually got AdX running, but communication was thin and I had to chase every update. Other partners in this directory approved me far faster.
Good support during onboarding
Support answered inside a day during the AdX approval process and explained the managed inventory model clearly. eCPM went up compared to plain AdSense. Dashboard is basic, so I still open Ad Manager for the real breakdowns.
Rejected over the traffic minimum
Turned down because of the 50,000+ pageviews/mo minimum after two weeks of emails, and nobody told me until I followed up. If you are a growing publisher looking for fast AdX approval, look elsewhere first.
Showing a selection of recent reviews — 273 in total.