GDPR consent rates and what they really cost your EU ad revenue
Jo
Joker
2026-06-09
Our consent rate moved from 61% to 84% after three CMP changes and the revenue effect was bigger than any partner switch we have ever done. Here are the exact CMP settings and the revenue delta per country.
Keep reading this discussion
The rest of this post and its 34 replies are visible to members only. Creating an account is free and takes a minute.
Sign up to read the full threadReplies (34)
Shadow
Banner wording changed our DE consent rate by 11 points…
Sign up to read this reply- 33 more replies hidden. Create an account to see them.