Line items, orders and creatives: how does GAM decide what to serve?
De
DeepThinker
2026-07-11
Priority, CPM and delivery goals interact in ways that are not obvious, which is why a well-paying line item can lose to a cheaper one. Sponsorship beats Standard, Standard beats Price Priority, and Price Priority beats the open auction — but goals and pacing override a lot of that. Here is the decision order written out.
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IronCore
Most 'GAM is underpaying' posts turn out to be a Sponsorship line item eating inventory…
Sign up to read this replyBlade
Check your pacing settings before blaming the auction…
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