Google Ad Manager vs AdSense vs AdMob — which one do I actually need?
Ma
Maverick
2026-08-14
These three get mixed up constantly because they all come from Google and all show ads. The short answer: AdSense is demand for websites, AdMob is demand for apps, and Ad Manager is the ad server that can run both plus direct deals and Ad Exchange. Most publishers start on AdSense and only move when direct sales or multiple demand sources appear.
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PixelPusher
We stayed on AdSense far too long — the moment we had two direct advertisers it stopped working…
Sign up to read this replySkeptic
Ad Manager is free up to a very high impression volume, so cost is rarely the blocker…
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