How do I add users and manage permissions in Ad Manager?

Google Ad Manager18 replies6.2k views40 likeslast reply 1mo ago
Th

TheObserver

2026-04-25

Ad Manager roles are coarser than most teams expect, and the default Administrator role hands over far more than a trafficker needs. Custom roles solve it but only if you map them to actual job functions first. Here is the role matrix we use with agencies and partners.

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